welcome to edmonton, j.crew!

After much anticipation (mostly my own), J. Crew, the iconic American retailer, has finally arrived in our fair city. I don't think I've been *this* excited about a store opening since Anthropologie. And y'all know how much I love that place.

I was lucky enough (and super excited) to attend an exclusive preview of the new J. Crew store with my friends Ayesha and Christine yesterday. When we first walked in, we had to pause for a moment to take it all in. The store, which opened in West Edmonton Mall today, is a beautiful and bright space filled with pure Americana chic. You'll find classic, tailored styles in bright, punchy colours and gorgeous prints as well as a plethora of hotly hued accessories (belts, jewelry, handbags, scarves and even iPhone covers).

What impressed me most about J. Crew was the quality of the clothes and the amazing shoes; all of the gorgeous footwear is made in Italy. These shimmering sandals, in particular, were coveted by many of the ladies at last night's shindig, including me.

We had such a fun time trying things on, once we got over our initial giddiness. I'm happy to report that after much time in the dressing room, I emerged an official member of the Jackie cardigan and No. 2 pencil skirt club.  I was completely enamoured by these two classic items. As a curvy girl, it can be a challenge to find skirts that fit my derri�re and small waist - J. Crew's version was unfailingly flattering and can easily be dressed up or down. It's a definite must try!





And I hate to be the bearer of bad news but there isn't a menswear section as previously thought, due to space limitations. I say give it a year or two and you'll get yours, fellas.

If you'd like to check out all of the pictures I took at the launch party (including the many dorky reasons why I will never be asked to model professionally), check out the slideshow below.



Happy shopping, friends!

Dajana